Title: "Gilda"
Artist: Mimmo Rotella (1918-2006)
Technique: Seri-décollage
Dimensions with frame: H 104 x W 73 x D 7 cm
Dimensions without frame: 100 x 70 cm
Pencil signature at the bottom right, print 38/125
Mimmo Rotella, born Domenico Rotella, was an Italian artist of Calabrian origins and a protagonist of art in the second half of the 20th century, linked to the Nouveau Réalisme movement and international Pop Art.
The artist became known above all for his use of torn advertising posters transformed into works of art. As seen on the image, the artwork is a poster for the movie "Gilda" starring Rita Hayworth and Glenn Ford.
In fact, he immediately became famous for his décollages, a technique he experimented with for the first time in Rome when, walking around the city, he saw the posters detached and torn and took them to his studio, transforming them.
In 1953 Rotella understood that painting was no longer of great interest to him and he clearly approached the concept of advertising poster conceived as an artistic expression.
Rotella thus became part of Nouveau Réalisme.
