Ferrari - Mimmo Rotella (1918-2006)

Title: "Ferrari" Artist: Mimmo Rotella (1918-2006) Technique: Seridècollage Dimensions with frame: H94 x W70 x D7 cm Pencil signature on the lower right, P.A. print. Mimmo Rotella, born Domenico Rotella, was an Italian artist of Calabrian origins and a protagonist of the art of the second half of the 20th century, linked to the Nouveau Réalisme movement and international Pop Art. The artist is best known for his use of torn advertising posters transformed into works of art. He immediately became famous for his dècollages, a technique he first experimented with in Rome when, walking through the city, he saw the detached and torn posters and took them to his studio, transforming them. In 1953, Rotella realized that painting was no longer of great interest to him and moved decisively towards the concept of the advertising poster conceived as an artistic expression. Rotella thus became part of the Nouveau Réalisme.